Lets Have Some Fun

The Fun Theory from Volkswagen is a great example of ambient marketing and a brilliant way to reaffirm VW as a "fun" brand who cares about us and the environment. The Fun Theory is an experiment to see if they can get more people to do something by making it more fun, like taking the stairs instead of the escalator, using a bottle bank and putting their rubbish in a bin. Volkwagen is good for your health and the environment...lets have some fun!