Organic cotton brand EDUN have just collaborated with Dazed and Confused Magazine to produce four limited edition t-shirts to be sold in a pop up store in Selfridges. The graphics were designed by illustrator Jo Ratcliffe and 15% of the money from sales will go to the War Child charity. It launched yesterday so get your butts down to Selfridges, I know I will be. Absolutely love this tiger print tee.
I actually worked on the Edun brand when I worked at Exposure PR and really a lot of their garments were pretty boring and some just plain ugly... we couldn't even GIVE them away, but I'm really impressed with this collaboration. It's really fresh and on trend. Exposure must be doing a good job!
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